Back To Basics – But Better.

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Some bridal styles seem to transcend the trends. Whether it’s the strapless dress or the peep toe pump, there are plenty of ways to make these ever-popular bridal styles totally your own!

Here are a few of our favorite ways to go back to basics – but better:

The Basic: Strapless or Off-The-Shoulder Neckline
Look for a style that covertly keeps you covered and comfortable while giving that classic look of strapless or off-the-shoulder. With illusion, there’s no more tugging and pulling up. Bonus: Technically your shoulders are covered. You’re welcome, Grandma ūüėČ

The Basic: Column or Sheath Silhouette
Enjoy the slimmer style of a sheath silhouette AND your princess moment by adding a detachable overskirt to your dress. Who says you can’t have your cake and eat it, too?!

The Basic: Show-stopping Train

Nothing says “this is my WEDDING dress” quite like the dramatic bridal train. Add even more WOW¬†to this style element with details like scalloped lace, beaded edging, or a removable watteau style train. Swoon!



The Basic: Great Structure/Boning
Quality often comes in the form of great structure or boning. While appreciation of this feature is something that is typically reserved for the bride alone (felt but not seen), designers like Angel Rivera and Randy Fenoli are showing off this beloved feature in the form of exposed corsets. Tres chic!


The Basic: Peep-Toe Pump
Chances are, your MOH is scheduling a day-before pedi for you and your gals. This is of particular importance if you plan on donning the seemingly ubiquitous peep toe pump beneath your hem. We love this shoe style already… add sparkle and we’re simply smitten!

How do you plan on getting back to basics – but better? Let us know in the comments below…

Designers Featured From Top To Bottom: Pronovias, Watters, Theia, Enzoani, Chic Nostalgia, Pronovias, Angel Rivera, Randy Fenoli, Badgley Mischka, Nina Shoes

All Eyes On Angel Rivera

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Year after year, season after season, the men and women behind the bridal gowns at White Dress Bridal Boutique work tirelessly to create pieces of wearable art that will appeal to women celebrating that most special moment of marriage. From sketching an initial design idea to sourcing materials, to sewing the garments by hand, to sending the dresses our way (sometimes from overseas) we can’t help but admire the dedication and deft skill it takes to become an accomplished wedding dress designer. Cue Angel Rivera… this man is unstoppable!

When we first laid eyes and hands on Angel Rivera’s Fall 2017 collection, we knew it would delight even Milwaukee’s most discerning brides. Meticulous craftsmanship with crystals and beading make for irresistible sparkle while delicate lace and plush tulle skirts simply beg to be touched. Made to measure and named after the world’s must-see destinations (think Maldives, Paris, and Tahiti), the dresses are undoubtedly fit for the woman ready to take over the world!

Take a sneak peak below…

Milwaukee Downtown Dining Week

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One of the best parts of being located downtown is being surrounded by countless restaurants and cafés! This is especially fun during Milwaukee Downtown Dining Week, happening now through June 8, 2017!

For eight days, you’ll enjoy three-course meals at $12.50 for lunch and $25 or $35 for dinner. Dress shop til you drop and follow it up with a fabulous lunch or dinner at any of these nearby eateries:

We’re hungry just thinking about it…

You’re Invited!

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Your closest loved ones are basking in sunshine, bringing out the best¬†in a backdrop¬†of orange, red, and marooned leaves… you’re wrapped in your fur and holding your honey tight… the crisp air is blowing gently through your soft, face-framing curls when¬†you step outside for the first time as newlyweds… It’s the perfect¬†setting for your Fall 2017 wedding, and you don’t want¬†anyone¬†missing out. It’s time to send some invitations!

The time-tested standard for sending invitations to your guests is 6-8 weeks prior to your wedding date. In order to leave enough time for your stationer to design and produce your invites, invitation planning for a Fall wedding should begin in May or June.

Like any aspect of¬†wedding planning, there are trends you’ll likely consider and classic elements you’ll want to include in your invitations. What will matter most when guests open your invites (and your save the dates and your dinner menu and your thank you notes!) is: Does this invitation look and feel like my friends [insert you and your spouse-to-be’s names here]? Be true to yourselves as a couple! If you and yours reflect a mod, minimalist aesthetic, focus on texture, finding quality papers, killer font pairings, and spot on wording. If you embrace a soft, natural¬†vibe¬†in¬†your everyday routine, hire an experienced hand-calligrapher, go all¬†out on watercolor, geode motifs, or¬†florals. You may even consider including real greenery and a linen liner in your invite package! You. Do. You.

Working with a standout professional in the invites department, like our friends, Elizabeth and Denise¬†at Coqui Paperie & Gifts Boutique, is a must as they will be able to make¬†your vision come to life – whatever that vision may be! We think these 2017¬†designs strike all the¬†write notes… ūüėČ

More trend-spotting invitation inspiration¬†below…

Elegant Wedding Invites
Bridal Guide


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One of our favorite things about going to market in Chicago and New York each year is meeting new designers¬†and bringing their best¬†styles home¬†for¬†our Milwaukee brides… especially when those designers hail¬†from right here in the midwest!

Earlier this spring, we had the pleasure of meeting with Kelly Faetanini and Randy Fenoli (a name you may recognize from the smash hit program “Say Yes to the Dress“). ¬†We could not be more excited to announce our exclusive partnership with both of these incredible individuals!

Kelly Faetanini
Kelly’s passion for fashion began when she learned the art of tailoring from her grandmother in Sandusky, Ohio. Staying right in the heart of the Great Lakes states, Kelly enrolled in¬†the International Academy of Design & Technology in Chicago where she graduated with a degree in Fashion Design in 2006.

Her eponymous brand launched in 2012 and has since become synonymous with femininity, elegance and the essence of a classic soul with a modern twist. Keeping her customers in mind, many of her gowns feature customizable beading, detachable necklines, and special corsetry technology for the perfect fit.

White Dress is proud to be an official Kelly Faetanini Bridal Location with styles from her newest collection, as well as top styles from 2016 and 2015, arriving this fall!

Kelly’s sole mission is to ¬†‘To make every bride’s dream come true / To inspire moments of optimism and happiness / To create value and make a difference’ …need we say more?!

Randy Fenoli
Randy Fenoli in person is everything you would expect and more! Greeted with an exuberant “Hello, Beautiful!” and the cutest little poochie¬†smiling back at us, we were smitten. Randy’s charm is simply infectious and his dresses are simply stunning.


Just a few hours south of Milwaukee, on a cattle farm in Southern Illinois, Randy taught himself to sew at the early¬†age of 9. Since then, he has become one of the most trusted sources in the entire bridal industry. And, for good reason! Randy graduated from the prestigious Fashion Institute of Technology with a number of awards in tow. Adding to his awards shelf, he received two DEBI (Design Excellence in the Bridal Industry) awards for his first two garment collections. ¬†From 2007-2012 Randy worked as Fashion Director at New York’s Kleinfeld Bridal Salon where he would consult with nearly 15,000 brides a year. Today, he is seen by millions of viewers every week as the star of TLC’s “Say Yes to the Dress”, “Big Bliss”, “Randy Knows Best”, and “Randy to the Rescue”.

It only makes sense that, earlier this year, Randy launched his first eponymous wedding dress collection, Randy Fenoli Bridal. The¬†glamorous gowns¬†feature luxe embellishments, like tonal beading, and soft, flowing layers. “A wedding gown is the most important piece of clothing a woman will ever wear, so to be able to create something she loves is the most rewarding feeling for me. My deep connection to brides inspired each piece in my premiere collection, and I am truly honored to be a part of making a woman feel her most beautiful,” Fenoli says.

Styles from both designers’ newest collections will be arriving at White Dress Bridal Boutique Fall 2017. Be sure to follow our blog weekly¬†for – you guessed it¬†– the details!

Bridal Accessories: 3 Combos We’re Loving For Fall/Winter 2017

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Like bubbles bouncing around in a freshly poured glass of champagne, wedding accessories are one of those little things that should bring you joy on your wedding day! They should feel easy, effortless, special, and sophisticated.

If, however, you’re feeling overwhelmed with the options (everyone from¬†Claire’s to Cartier caters to¬†brides these days…), consider¬†narrowing down your style with¬†one¬†of the following fail-proof¬†combinations:

Opposites Attract
Mini stud earrings (Sara Gabriel) + Cathedral length veil (Sara Gabriel)












That’s a Wrap!
Wrap around headpiece (Maria Elena) + Fur wrap (Linda Richards) + Bejeweled belt (Abby Lynn Bridal)





Pearls, Pearls, Pearls
Pearl studded birdcage (Sara Gabriel) + Drop pearl earrings (Sara Gabriel) + Drop pearl necklace (Sara Gabriel)












Many of the¬†pieces featured above¬†are part of Sara Gabriel‘s bridal accessories collection at White Dress Bridal Boutique. We are super excited to welcome Sara to Milwaukee next weekend! She’ll be here to personally help¬†you complete your¬†head to hem look (no matter where you purchased your dress!). If you haven’t booked your private appointment with her yet, head on over to the¬†“Book Your Appointment” page and select an available Accessories Appointment time Friday 05/19 – Sunday, 05/21.

We can’t wait to see your sparkle!

The Stitch Sitch

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Dress Designer and Boutique Operations Director, Abby Janiszewski,
constructing a perfectly pink beaded tulle dress

More than anything, we know you’re looking for a wedding dress that flatters your figure.¬†Of course¬†the neckline, the sleeve type, the silhouette, and even the color will impact the way a dress looks on one body type or another, but did you know that the kind of fabric can also totally change the appeal of a¬†gown? Not all sheaths are created equal! If you’ve ever pondered peau de soie or considered crepe (or you’ve never heard of either), head on over to The Knot’s Fabric Glossary for the lowdown on high-end fabrics.

If you have questions about a style¬†you’ve spotted online, our well-versed stylists are happy to help you decipher the stitch sitch on any of our designer’s dresses… just call!

Looking Beyond Pinspiration…

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You’ve probably heard that the best things to do when shopping for your wedding dress are¬†a) keep¬†an open mind and b) relay¬†some sort of a vision for your big day (even if that vision is just things you know you don’t¬†want). Often, well before your dress shopping appointment, your¬†vision has been manifested on some sort of Pinterest board, made up of dozens of images found on, well, Pinterest. But, where¬†else can you look for wedding day style revelations? We’ve put together a list of 5 places that don’t include “boards”, “likes”, or “followers”. No devices needed…

There’s just something about the feeling of a page in your hand and the smell of new paper that really drawers a reader in. We all love The Knot, BRIDES, Wisconsin Bride, Veil Magazine, Modern Luxury Weddings, Inside Weddings, Martha Stewart Weddings… the list goes on and on! But when you’re feeling total bridal burnout, flip the pages on¬†something totally off topic.

To find the latest trends in edible fare, try a local magazine, which will often feature new restaurants opening in your area.

For floral and tablescape inspiration, turn to your favorite architecture or home and garden magazine. If you look early enough, you may just find you have time to plant and prune your own flowers… talk about a personal touch!

Wondering where to look (besides the internet) for fashion inspiration? Head to your nearest bookstore for reads¬†like InStyle, Vogue, or Harper’s Bazaar. Not only will your style imagination be sparked by all of the couture clothing and beautiful baubles, but you may just fall in love with a new color pairing idea, a sophisticated typography you can use for your invitations, or even a daring photo composition that would capture you and your loved one perfectly! Tres chic!

Home Sweet Home
Sometimes what you’re looking for is¬†right under your nose! Doing a little deep dive at home is a fantastic way to generate a vision for your wedding that will feel both authentic and inspired. Open your memory box, your closet, your makeup drawer, your DVR! Finding a lot of saved concert tickets and recorded episodes of The Voice? How could that play into your overall vision for your wedding celebration? If your¬†every day style is bursting with bright pops of color in the form of purple purses and cherry red lipsticks, perhaps that ‘all white palette’ trend you’ve been debating¬†isn’t for you after all.

Museums & Botanical Gardens
Turn off your magic box – it’s time for a real adventure! Whether by foot, bike, or car, getting out and seeing your city’s museums, botanical gardens, historical buildings, and legendary landmarks is a wonderful way to discover new ideas for your nuptials. Showing off your¬†corner of the world¬†is a surefire way to treat¬†out of town guests and is something longtime residents will appreciate. If you’re getting married in¬†Milwaukee, consider preceding¬†your rehearsal dinner with¬†a brewery tour or hosting¬†‘the-day-after brunch’ picnic style overlooking the shores of Lake Michigan. The world is your oyster…

Your Playlist
…Ok, so this technically involves an electronic device of some sort, but, the point is to use your eyes AND ears when thinking about what moves you, what makes you feel love. Is there a song that you and your loved one consider to be “yours”? Where were you when you first heard it? Are you humming along to acoustic country or jamming out to jazz symphonies?¬†Is there a favorite lyric that could be used as a quote on your programs or cocktail napkins? ¬†Going through your playlist could also help you pick¬†“must-have” songs for your reception. Who cares if you’re still toe-tapping every time BSB’s “As Long As You Love Me” comes on.¬†If music makes you smile, run with it!

[Insert Vacation Spot Here]

When all else fails, plan a getaway. A personal retreat to “anywhere but here” or a week long stay with loved ones will recharge your planning batteries. NOT intentionally thinking about the details of your big day for a while may just be the thing you need to get back to the drawing board (or Pinterest board) feeling refreshed and reinvigorated! We’re getting¬†the travel bug just thinking about it…

Badgley Mischka Shoes Waltzing In To White Dress

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Cinderella is proof that a pair of shoes can change your life!

…and what pair could be more life-changing than the ones you’ll wear on your wedding day?!


To accompany our world class selection of wedding dresses, this spring, White Dress Bridal Boutique will be launching a stunning collection of Badgley Mischka wedding shoes. The perfect complement to any wedding dress, these glam bridal shoes are made of the finest materials with expert craftsmanship and high-style to make your wedding day extra special.

Just like a wedding dress, wedding shoes should be seen up close, should be touched, and should be tried on before buying. That’s why, once again, we are committed to bringing the best of the best to you at our boutique here in Milwaukee. Whether you are searching for that sparkly stiletto showstopper, or a silky smooth slip-on¬†flat, let us know which Badgley Mischka soles speak to your style soul¬†in the comments below. ¬†Then, book your accessories appointment* to be one of the first to snag¬†these wedding day must-haves!

*Shoes will be available to try and buy beginning mid-May 2017. For questions about shoe availability at White Dress Bridal Boutique, please call 414-897-7208.


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We are super excited to announce our newest service offering to Milwaukee area brides on a budget (which,¬†we realize, is nearly every single bride!).¬†Drumroll, please…….

Yes! Starting April 14th, White Dress Bridal Boutique will be offering full 90 minute appointments to brides who wish to view our collection of sample dresses and discontinued styles. Over 50 dresses will be available to try on and take home same day for $500.

Here’s everything¬†you need to know about $500 Fridays:

  • This appointment is¬†an excellent option for brides with Summer or early Fall 2017 wedding dates!
  • Brides booking a $500 Fridays Appointment will be shown only the collection of dresses available for $500. All other aspects of the experience¬†will be full service.
  • $500 Fridays dresses are sample dresses, so they range from Size 10 – 24 with the vast majority being a bridal size 10 or 12.
  • $500 Fridays dresses are not available to order new.
  • $500 Fridays dresses must be paid for in full, day of.
  • $500 Fridays dresses should leave the boutique day of purchase.
  • If after your $500 Fridays appointment, you wish to see other dresses at the boutique, we’ll invite you to make a separate Bridal Appointment to do so.

As if you needed another reason to love Fridays, right?! ūüėČ
Our suites fill up quickly each week… book your appointment today!

What’s In The Window?

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Once in a while, a dress comes along that just begs for a 2nd look. You know the kind… that “practically fall off the sidewalk, swerve across the lane line staring, “Where’s my phone? I need a picture of that dress!” dress. ¬†Well, there’s no denying that this¬†blush bombshell of a wedding dress is¬†that kind of dress:


This gorgeous gown is part of¬†Romona Keveza’s Spring 2017 Legends collection, available exclusively in Milwaukee at White Dress Bridal Boutique.

Our favorite feature on this particular style¬†is hard to choose… the high boat-neckline is a¬†rare detail that, while modest, still manages to be romantic in the best way. Offset by the relatively low, modern square cut back, the¬†dress shows off just enough to elicit that bridal “Wow!” moment as you saunter down the aisle toward the love of your life. Swoon!

Not to be unappreciated¬†is the stunningly¬†soft silk-shantung taffeta material used in the creation of this ballgown. Once again, the fabric quality alone of this Legends by Romona Keveza style is enough for this dress to be considered a must-see by brides wishing to don¬†an¬†ultra-feminine, old-fashioned (but never old-timey) style. Oh, and pockets? They’re there! Romona thinks of everything…

Now, let’s talk about that lace for a moment…

Cascading 360 degrees around the mid-section of this dress you’ll find a lace appliqu√© that flatters every figure. Perfection -plain and simple.

A detail that we especially love? The way the lace just barely peeks over the back, suggesting a sort of organic shape to the whole design that is utterly irresistible.

Accenting the line of the dress is Renee Pawele’s Nikki Lariat… for this “La Vie En Rose” inspired gown, we’ve chosen it in rose gold, of course! This dress is also available to order in ivory.

Next time you’re wooed by our window wearings,¬†drop us a line with the subject:¬†“What’s In The Window?” We’ll feature your inquiry (and give you all The Details) right here on our¬†blog.

Designer “Did You Know”: Enzoani

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Next weekend (March 31 РApril 2), White Dress Bridal Boutique will be hosting its first Enzoani Designer Preview. A newer collection to the boutique, Enzoani dresses have already become some of the most popular among 2017 and 2018 Milwaukee brides.  So, what kind of bride does Enzoani design for? And, what kind of features can brides expect in an Enzoani wedding dress?

The Enzoani brand emerged in 2006, and quickly rose to compete with top brands by merging traditional and modern European styles into exquisitely handcrafted gowns. From its initial launch, Enzoani has become one of the most sought-after brands across multiple continents due to its dedication to innovative style, exceptional quality, and above all, a fit and finish like no other. White Dress Bridal Boutique currently carries styles from the exclusive flagship collection, “Enzoani”.

The Enzoani Collection Bride:¬†The exclusive flagship collection, “Enzoani”, features elegant wedding dresses that symbolize the brand‚Äôs signature style.¬†The Enzoani range is carefully created for sophisticated brides, who long for luxury on their big day.

Signature Enzoani Style Features: Creative Director Kang Chun Lin carefully constructs dresses that have an air of romance and grace, while also incorporating fashion-forward, innovative designs inspired by European trends.

Contemporary designs are combined with classic touches to create dresses which every bride dreams of wearing on her wedding day. Enzoani offers brides a unique range of couture wedding dresses. Since 2009, Dakota has been, and continues to be, a truly treasured style.

From sleek silhouettes to full A-line wedding dresses, the internationally recognized collection offers gowns for brides of all shapes and sizes.
Enzoani Customizations: Enzoani does do custom designs for Enzoani Collection, which means you can change almost anything on any of our Enzoani gowns!

Think you’re an Enzoani bride? Put together your dream dress look head to hem¬†while you meet with longtime representative and expert Enzoani stylist, Ellen, next weekend… book your appointment now!

Chicago Bridal Market 2017

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Ahhh, spring is in the air (sordof)! While the¬†flowers may not be in full bloom quite yet, we’re sure the fresh new¬†collections being unveiled at this year’s Chicago Bridal Market will have us green with envy and growing our inventory like never before.

This coming week, we’ll be personally meeting with Paloma Blanca, Maggie Sottero and Sottero & Midgley to preview and select the best dresses to bring back to Milwaukee.

Photo Credit: @bridalmarketchicago (Instagram)

What kinds of new styles are you hoping we bring home this year? Let us know in the comments below or email us: For behind the scenes looks Monday & Tuesday, be sure to follow our Instagram story, too!

Local Love Spotlight: Heather Cook Elliott

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Southeastern Wisconsin, Milwaukee especially, is truly blessed to have so many passionate, talented professionals working on behalf of engaged couples everywhere to make dream weddings come true! One such professional is Heather Cook Elliott.

Highly recommended by brides and businesses alike, this lady is the definition of incredible. Multiple children lovingly call her “mom”, multiple brides boast about her wedding photography skills, and many in the bridal biz consider her a go-to for referrals, recommendations, and of course, rolls upon rolls of captivating images.

But, as Heather will tell you, a picture’s worth a thousand words, so, for a taste of what we’re talking about, we encourage you to check out Heather’s most recent blog post. Just click the pic below and prepare to be taken on¬†an irresistibly sweet journey of love … WARNING:¬†The following blog post will¬†have you audibly ohhhh-ing and ahhhh-ing. View¬†at work at your own risk ūüėČ

View our “Local Love” page¬†for a comprehensive list of wonderful wedding vendors in our¬†area.


2017/2018 Wedding Dress Trends Update

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There are¬†so many looks to love from the Spring/Summer17¬†fashion shows… luckily, many of the major trends seen on runways are¬†walking down the aisle as well. Let’s take a closer look at how designers’ high¬†fashion features are carrying over into bridal style…

Ros√©, blush, coral, baby pink… we’ve seen this color trend in bridal on the rise since early 2016. This year, pinks of all shades are dominating runways as well. We simply love this fabulously feminine trend!

Photo Source: Glamour

From Left to Right: Legends by Romona Keveza, Paloma Blanca, Abby Lynn Bridal, Legends by Romona Keveza

In keeping with the totally romantic, ladylike vibe, florals are making an appearance on runways and wedding aisles everywhere! Seen as 2D patterns and 3D accents on dresses of all kinds, selecting a wedding dress with¬†a little flower power¬†will be an ultra fresh pick in 2017 and 2018…

Photo Source: Fashionisers

From Left to Right: Maggie Sottero Designs, Ivy & Aster, Paloma Blanca, Pronovias


Who doesn’t love a little shimmer in their shimmy? Metallics and sequins/detailed sparkle are¬†lighting up the fashion world in every respect. Your guy/gal and your guests¬†just won’t be able to take their eyes off of you as you dance the night away in one of these sparkly, shiny, stunners.

Photo Source: Fashion Trends Travel Cinema Lifestyle Blog

From Left to Right: Watters, Theia, Ivy & Aster, Enzoani

And, finally, not to be ignored is the mega revival¬†of retro!¬† The ’70s and ’80s are back in full swing, baby. Take any of these¬†rad throwback features (breezy flair, mod, miniature florals, Bowie-esque plunging necklines, shoulder drama) and include¬†them in¬†your wedding day look for a style that’s both¬†cool and contemporary.

Photo Source: Stylecaster

From Left to Right: Sottero and Midgley, Ines by Ines Di Santo, Pronovias, Sottero and Midgley

Feeling these frocks? Each wedding dress featured in this entry is available in Milwaukee, exclusively at White Dress Bridal Boutique! Book your appointment to meet with a stylist today.

Milwaukee Bridal Events: Coming Soon!

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Planning your big day? Of course you are! Planning to go to the area’s premier bridal events so that you can meet face to face with Milwaukee’s best wedding vendors? You should be!

Bridal events are a fabulous way to connect personally with local reps and small business owners who want to share in your vision for your big day and make it a reality. By spending just a few moments with each vendor at the event, you’ll get a live look at their individual¬†styles rather than risk time spent making and attending meetings with vendors who look marvelous¬†online, but may not be an ideal match with¬†you.

If you’re really not sure where to begin planning (as in you don’t yet¬†have a style or vision in mind for your big celebration), bridal events can also be a great place to find out what’s popular, what’s on its way out, and what’s the next big thing! Many events create a certain ambiance or¬†theme that will tip you off as to what’s in vogue. An¬†event may be set up to mimic a rustic barn themed wedding while others may capture the essence of a city chic night of opulence. Either way, you’re sure to spot¬†some “I so want¬†that!” moments of inspiration.

On the other end of the planning spectrum, if you DO have your big day prep just about wrapped up, why not consider going to an area bridal event or two for the promotions and prizes? In addition to seeing your vendors in action, meeting other brides, indulging in a sweet¬†refreshment or two, and getting last minute ideas for “I almost forgot!” aspects of your wedding, you could score some serious¬†swag at a big event and, let’s be honest, who doesn’t love a freebie or two?

If all this talk of planning has you prepping your bride-to-be calendar, be sure to mark the following events where you can catch up with the ladies of White Dress Bridal Boutique:

Pritzlaff Open House
Wednesday, 2/22: 5pm – 8pm

Hotel Metro Open House
Thursday, 03/02: 5pm – 9pm
RSVP by emailing:

Milwaukee’s Magnificent Bride
Sunday, 03/05: 11am – 3pm

We can’t wait to meet you!

Couples Quiz: Valentine’s Day Edition

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You have found the love of your life. You have a ring on that left hand. You have friends and family congratulating you on the daily. ¬†You may even¬†have found¬†your dream wedding dress. BUT, newly engaged brides, do you have the answers to our Valentine’s Day Edition¬†Couples¬†Quiz?

On a cozy night in this weekend, take turns guessing each other’s answers to these questions or turn it into a bridal shower game by asking him to answer these questions on his own (no peeking!). At your shower, see if you can guess the answers he gave!


Happy Valentine’s Day!

Quiz Inspired by Wedding Ideas Mag.

Designer Debut: Abby Lynn Bridal

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Abby Lynn is a Milwaukee-based designer who specializes in creating one of a kind pieces for the contemporary bride. Drawing inspiration from architecture, soft florals, and every day life, her designs have a unique juxtaposition of femininity with an edge. Abby creates each piece by hand using only the highest quality silk fabrics and beautiful embellishments. Perfecting every detail and creating a flawless fit are signature elements in every Abby Lynn Bridal gown.

Abby Lynn designs are available in Milwaukee exclusively at White Dress Bridal Boutique.

The Return of Angel Rivera & Renee Pawele

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We are very excited to welcome the return of Angel Rivera and Renee Pawele to White Dress Bridal Boutique this weekend. We’ve literally been waiting for this event all year ūüėČ

The Angel Rivera collection is the essence of sophistication and glamour in its dramatic silhouettes, finest silks and spectacular beading. Angel Rivera designs for the bride who commands the spotlight. His newest styles are SO new that they are¬†not even featured on his website yet. ¬†The ONLY place you’ll be able to lay eyes on¬†these¬†spectacular beauties before springtime (and work with¬†the designer himself!) is White Dress – this weekend only.

Renee Pawele designs headpieces, veils and accessories  for couture bridal salons internationally. Designer appearances at boutiques like White Dress offer brides an opportunity for personal styling by Renee Pawele and a preview of her new collections. Each piece is handmade in California with the highest quality of Austrian crystal, freshwater pearls and vintage stones.

Remaining appointments with both Mr. Rivera and Ms. Pawele are extremely limited. Book today!

What’s In The Window?

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If you’ve been feeling extra social lately, you may have noticed we’re having a¬†Flash Sale this week in order to make room for all of the incredible new styles¬†we’re stocking… like this one currently on display in one of our windows:

This display features separates from the Watters Spring 2017 collection.

The elegantly¬†embellished Roxie v-neck top dazzles with intricate beadwork from shoulder¬†to hip. The universally flattering cap sleeve is ideal for brides with larger busts and those who wish to keep covered up top. This cut also creates an alluring back design with all of today’s “must-haves”: illusion/sheer, pearl buttons cascading down¬†the center, and a baroque meets boho pattern¬†that commands a double take.



Paired with the simple and timeless Nadia skirt, brides are able to achieve a perfectly balanced look. Satin ribbon detail and a no-fuss zipper closure nod to ease and effortlessness.

And, that fur? (You didn’t think we’d forget to tell you about that fur, did you?). This Linda Richards ivory fox fur shawl is winter warmth¬†at its finest! Just one touch and you’ll be in love… Linda Richards bridal furs are available in Milwaukee exclusively at White Dress Bridal Boutique.

Next time you’re wooed by our window wearings,¬†drop us a line with the subject:¬†“What’s In The Window?” We’ll feature your inquiry (and give you all The Details) right here on our¬†blog.

Meet Courtney

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While your mom, sister, or best friend will¬†be the most important person you bring to your bridal appointment, we have someone just as valuable up our sleeves: your bridal stylist! Luckily, we have a some fabulous women that are excited to¬†be your biggest cheerleader on Team Bride. She will guide you through our gowns, assist you while trying on, answer all of your questions and help style “the dress” from head to hem.

This week, we want to introduce you to one of our bridal stylists, Courtney! She is a senior at UWM majoring in Marketing and she joined the White Dress team last August. Our brides absolutely love working with her because of her contagious laugh and genuine passion for what she does. We decided to give Courtney a little impromptu interview so you can get to know her better!

Who is your favorite bridal designer?

Pronovias! They have such a great variety of styles and I love the way they mix different fabrics and embellishments together. It also helps that they are based in Barcelona since I have an obsession with Spain ever since traveling there!

What do you love most about being a bridal stylist?
Hearing your love stories! From the moment you met, to the moment he got down on one knee, I love hearing the stories behind how you fell in love.

What is #1 on your bucket list?
Travel the world! I think it would be amazing to spontaneously pick up and leave with no plans and see where life takes me.

When you’re not at White Dress, where can we find you?
I enjoy volunteering at The Hope House where I work with kids doing arts and crafts. I love taking weekend trips exploring different cities in Wisconsin and going snowboarding.

What would your dream wedding look like?
Me marrying my soulmate!!! I would love to have an intimate destination wedding overlooking the ocean. I see myself in a simple and elegant gown.

What is your favorite family tradition?
Every summer, my family gets together at my grandparents’ and we make homemade ice cream and bob for apples.

If you love Courtney as much as we do, you can request to work with her at your Bridal Appointment. We can’t wait to help you find your dream dress!


Flash Sale

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We are thrilled to announce that we will be hosting a Flash Sale for Milwaukee area brides starting on Wednesday, January 11th! The sale will include 80+ dresses available to take home same day for 50% off original prices! Dresses include styles from some of our most popular designers including Maggie Sottero, Pronovias, Paloma Blanca, Badgley Mischka, and Christos!

Ready to shop? Book your appointment now!

Not sure what to expect from our Flash Sale? We have the answers to your questions below:

Q: Do I need an appointment to shop the Flash Sale?
A: Yes. We do require an appointment to shop the sale in order to guarantee you receive the full White Dress experience. You will have 90 minutes with your bridal stylist to select gowns, try on, and say yes to your dream dress!

Q: What sizes will be available?
A: Sale dresses range from a bridal size 8 Р14. Generally, these sizes will work best for brides who wear between 6 Р10 in ready to wear. Do keep in mind you will still need alterations in order for your dress to have that flawless fit for the big day!

Q: Can I put a wedding dress on hold?
A: No. To be fair to all brides, no dresses will be placed on hold.

Q: Will accessories be on sale as well?
A: Yes! We have added a variety of veils, sashes, and jewelry to our sale. These will also be discounted and available to take home same day!

Q: What will the sale prices be?
A: All Flash Sale dresses have been marked at least 50% off of their original prices! They start at just $650 with most price points below $1500.

Follow along on Instagram to view more sneak peeks of our fantastic Flash Sale dresses!


New Dress Arrivals!

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It always feels like Christmas when new gowns arrive at White Dress! Here is just a peek of the newest styles in the boutique. We cannot wait to see who says YES to these gowns! To be one of the first to try them on, click ‚ÄúBook Your Appointment‚ÄĚ above or call 414.897.7208.

Legends Romona Keveza


Sottero & Midgley


Theia Couture


Maggie Sottero



Love Is In The Details

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Welcome to White Dress Bridal Boutique’s brand new blog, The Details! We are so excited you want¬†to follow along with us¬†as you embrace your journey from Miss to Mrs. Check back each week for all the details on new gown arrivals, upcoming¬†events, behind the scenes at the boutique, #whitedressmkebride love stories, frequently asked questions and more!

Just a reminder we will be closed this weekend to celebrate Christmas with our families. We will be opening this Tuesday from noon to 5pm by appointment only. To book an appointment for Tuesday please email We hope you enjoy this time with family and friends!